THE BEGINNING

4D Apparel, started in 2021 as a dream and a vision from CEO and Owner Lora Dunton. She was approached by her son, Alex, with a dream of starting his own clothing line and designing fashion for his generation of influencers, superstars, and game changers. As a supportive mother, Lora was excited to support her son and bring his vision to life. Inspired by the values of her family of four, their love of sports, and the initial D in their last name, 4D Apparel became the vision for their brand.

 

THE PRESENT

Lora's son grew up playing every sport that you can think of. Gifted with tenacious defense and athleticism, Alex would be called by the referee for foul after foul, prompting Lora, a proud mom, to scream out “He ain’t foul the man” at all referees hosting the game. After a while, “He ain’t foul the man” became a staple in the Dunton Family battle cry from the stands watching Alex play his heart out. With genius ingenuity, Lora decided to take “He ain’t foul the man” to the next level.

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THE FUTURE

Creating a space for enthusiastic fans and opponents to share their love of the game alike, 4D Apparel believes strongly in the importance of generational wealth and bringing dreams to reality. So when you wear any 4D Apparel to a sporting event or a family BBQ, just know that you are showing everyone what it means to be you, your truth and your future.

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Welcome to 4D Apparel, and thank you for being a part of this journey! The Future Is Now!